It's sad knowing that more times than not, the flowers are thrown away. With Something Borrowed, these already created arrangements can be re-purposed to beautify another event, create an elegant experience for customers at a restaurant, add a splash of color to your home or office, or brighten the day for someone special!We did an exclusive interview with owner Heather Rasowsky !
Tell me about Something Borrowed?
Something Borrowed is not a florist, but a "floral decor matchmaker." We pick up flowers from weddings and repurpose them for baby/bridal showers, birthday/graduation parties and other small events. We send the original owner a check for a percentage of the sale, and the host of the second event is able to get more for their money. Whatever flowers aren't sold are donated to a retirement home! This way, the flowers aren't going to waste after just one event. Our mission is to maximize the value of the flower arrangements by getting multiple uses out of these eye catching works of art.
How did you get started in this business?
I've always noticed the gorgeous flowers at weddings and it just dawned on me ... "someone could totally use those flowers at an event tomorrow!" I learned that most venues toss the flowers at the end of the night to quickly turn the room over for the next event, so I decided to try it. The first event Something Borrowed did was repurposing flowers from a wedding for a casino fundraising event. The flowers looked great! The organization hosting casino night had gorgeous flowers that they never thought would be possible with their budget, and the flowers didn't go to waste after beautifying just one event. The original owner of the flowers received a check for a percentage of the sale, so it's a win, win, win all around!
What was the inspiration for your business?
My inspiration was to reduce the amount of waste, for people to save money on flowers, and to allow people to get more bang for their buck when it comes to their events. I'm not a florist. I'm a "floral decor matchmaker," so the business is unique. With Something Borrowed, people will get more for their money. It's not for everyone because I don't have a huge selection of colors and flower types, and it changes weekly. That said, many times I have unique flowers or greens that you can't find at the grocery store so people are pleasantly surprised when they "just" want roses, but get ranunculus, anemones, alliums, billy balls and more.
What is your favorite part of Something Borrowed?
I love seeing the excitement on client's faces when they see the flowers for the first time. They know they are getting more than they could have imagined for the cost. It gives me great joy to provide something beautiful without people feeling like they have to break the bank..
What was one thing you were most surprised to learn after starting Something Borrowed?
I was surprised to learn how open many florists are open to this concept! I have formed friendships with many florists who have really embraced it. The truth is that the flowers are often tossed after the wedding. Florists spend a tremendous number of hours processing, arranging and perfecting each arrangement. Something Borrowed gives their works of art a second home, a second life.
I also post the name of the florist or event planner (if known) who designed the wedding or flower arrangements on my Facebook page and website so my followers are able to learn about some great florists and event planners in town. As mentioned, I'm not a florist, so I'm able to refer clients to florists if they have a specific style they are looking for.
Visit Something Borroweds website at sbfloraldecor.com